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 Stop whining 抱怨. Constraints are advantages in disguise.Limited resources force you to make do with 将就使用;凑合着用 what youve got.Shakespeare reveled in 陶醉于 the limitations of sonnets 十四行诗 (fourteen-line lyric 抒情的 poems in iambic 抑扬格的 pentameter 五音步诗律 with a specific rhyme scheme [raɪm skiːm] 韵律). flight attendantground-crew memberdarlings loated 臃肿的 productsYou can turn a bunch of great ideas into a crappy 劣质的 product real fast by trying to do them all at once.darlings宠儿make a great album 歌曲专辑Getting to great starts by cutting out stuff thats merely good. Start at the epicenter 震中; 中心. condiments [ˈkəndɪmənts] 调味品You get lost in things that dont really matter. You waste time on decisions that are going to change anyway.we sketch out 勾勒 ideas with a big, thick Sharpie marker, instead of a ballpoint pen 圆珠笔.You end up focusing on things that should still be out of focus 不受关注;(目的和性质)不清晰的.drill down 深入调查When you put off decisions, they pile up. And piles end up ignored, dealt with in haste, or thrown out. Youre as likely to make a great call today as you are tomorrow. be in bed with sth 因 ...卧病在床You want to get into the rhythm of making choices. When you get in that flow of making decision after decision, you build momentum and boost morale. Decisions are progress. Each one you make is a brick in your foundation. You cant build on top of "Well decide later," but you can build on top of "Done."For a long time, we avoided creating an affiliate [əˈfɪlieɪt] program for our products because the "perfect" solution seemed way too 太 complicated: Wed have to automate payments, mail out checks, figure out foreign tax laws for overseas affiliates, etc.It doesnt matter how much you plan, youll still get some stuff wrong anyway. Dont make things worse by overanalyzing and delaying before you even get going.Long projects zap 打击 morale.Make the call, make progress, and get something out now. A curator 馆长 is involved, making conscious decisions about what should stay and what should go. Pare things down until youre left with only the most important stuff. --- pare sth down = pare down sth 减少; 削减 ...delis (出售干酪、冷盘肉等的)熟食店Usually, theyve known the supplier for years.vouch for sb/sth 为…担保（或保证）tell very endearing 讨人喜欢的 storiesfruity 果香味浓的be on par with sth/sb 与...同等水平;与……平分秋色creates inventory [ˈɪnvəntɔːri] headachesbroaden the appeal of the restaurantImproving the current menu doesnt come first. Trimming it down comes first. Then he polishes whats left. --- trim sth down == trim down sth 裁减;消减...When things arent working, the natural inclination is to throw more at the problem.Youll be forced to make tough calls and sort out what truly matters.push back 推拒，抵制（变革、批评等） deadlinesThey latch on to 对…产生浓厚兴趣;依附于 whats hot and new.These things will always be in high demand.Remember, fashion fades away. When you focus on permanent features, youre in bed with things that never go out of style. Designers who use an avalanche 雪崩;山崩 of funky 时髦独特的 typefaces and fancy Photoshop filters but dont have anything to say.They dont want to put in the hours on the driving range 高尔夫球练习场 so they spend a ton in the pro shop 专卖店; 球具店. Theyre looking for a shortcut.frivolities --- frivolity 愚蠢的行为;可笑的表现get hung up on 执着于 which tools to useObservant [əbˈzɜːvənt] and creative business minds spot these by-products and see opportunities.mulch 覆盖物，护根(用以保护植物根基、改善土质或防止杂草生长)particleboard 合板;木屑板myopic [maɪˈɒpɪk] 短视的;目光短浅的We swept up that knowledge first into blog posts, then into a workshop series, then into a .pdf, and then into a paperback 平装书. ---- sweep up sth 扫除;清扫It offered an uncensored 未经审查的 and fascinating look at the groups creative process and infighting 团体内部的争权夺利. The band made money off the movie and also used it as a stepping-stone toward reaching a wider audience. charcoal 木炭 briquetts(煤砖)When should you put it out on the market?Just because youve still got a list of things to do doesnt mean its not done. Dont hold everything else up because of a few leftovers. You can do them later. And doing them later may mean doing them better, too. --- hold sth up 耽搁;阻延 When you impose 强加a deadline, you gain clarity. Its the best way to get to that gut instinct that tells you, "We dont need this."C displayed shoes on cheap plywood 压合板 laid over dozens of shoe boxes. They turned over the crates 大木箱，板条箱 and barrels that the merchandise 商品;货品 came in and stacked products on top of them.The business world is littered with 充满 dead documents that do nothing but waste peoples time.They got a warehouse and built mock-ups using cardboard boxes 纸板箱 for podiums 讲台, kiosks 售货亭;报刊亭, and belts. chisel 欺骗; 欺诈 sb out of sthrasp 用刺耳的声音说;发出刺耳的声音Is it worth pulling an allnighter tonight, or could you just finish it up tomorrow? Is it worth getting all stressed out over a press release from a competitor? Determine the real value of what youre about to do before taking the plunge 决心行动.Its easy to put your head down and just work on what you think needs to be done. Its a lot harder to pull your head up and ask why.Cool wears off 逐渐消失. Useful never does. If youre stuck on 眷恋;爱上 something for a long period of time, that means there are other things youre not getting done.Sometimes abandoning what youre working on is the right move, even if youve already put in a lot of effort. Dont throw good time after bad work. Those taps on the shoulder and little impromptu 无准备的 get-togethers may seem harmless, but theyre actually corrosive 逐渐起破坏作用的to productivity.Your day is under siege by 被...围攻 interruptions. Its on you to fight back. They usually convey an abysmally 糟糕地 small amount of information per minute. They require thorough preparation that most people dont have time for. They often include at least one moron 白痴;笨蛋 who inevitably gets his turn to waste everyones time with nonsense.procreate 生育;生殖staggering 惊人的;令人难以相信的there are mental switching costs that come with stopping what youre doing, going somewhere else to meet, and then resuming 重新开始 what you were doing beforehand.A lot of people get off on solving problems with complicated solutions. Flexing your intellectual muscles can be intoxicating.Look at political campaign ads. A big issue pops up, and politicians have an ad about it on the air 播送 the next day. No one likes to be stuck on an endless project with no finish line in sight.Being in the trenches 战壕 for nine months and not having anything to show for it is a real buzzkill 扫兴、泼冷水的人或事. Eventually it just burns you out.The natural instinct is to think, "But I cant give up now, Ive already spent four hours on this!" Plus, you cut yourself off from feedback, which can lead you even further down the wrong path. Even heroes need a fresh pair of eyes sometimes-- someone else to give them a reality check. They might not do any work on the task, but at least they can review it quickly and give their two cents. --- give sbs two cents 发表某人的观点或意见A better idea: Find a judo solution, one that delivers maximum efficiency with minimum effort. Judo solutions are all about getting the most out of doing the least. Whenever you face an obstacle, look for a way to judo it.